clever fit Franchise
Invest. Profit. Scale.

Become part of our
Fitness Revolution

This ingenious franchise system gives you as an entrepreneur a worry-free high-performance investment.

More than 25% margin

The world's best-known fast food chain boasts margins of 12%. With us, you can expect profit margins of 25-30% on average - and invest in a business that makes people healthier.

Risk free product

No recalls, no product decline, no extreme fluctuations in trends and crises: Fitness is a constant product with an ever-growing target group worldwide. A product that is constantly reinventing itself, moving millions of people and uniquely meeting different personal needs in the studio. Because ultimately, everyone has a reason to get fitter.

Scalable across Europe

SEVEN profit-generating studios in just FIVE years? Sounds stressful, but it's not. Thanks to our network, our strong infrastructure and our teams of experts in marketing, business or legal issues, many franchisees decide to open more than one studio. And almost every single one of them is self-financing after the first 16 months. Scaling happens almost automatically.

The best in business
Meet the best in fitness.

An unbeatable
Company concept!

Clever entrepreneurs
smart opportunities.




Direct financing

No problem - we work closely with renowned banks and credit institutions.

Top real estate for your location

Our team will find them for you at the best conditions and negotiate for you until the contract is signed.

Equipment in the high-performance studio

Our partners include some of Europe's leading sports equipment manufacturers. So you get state-of-the-art equipment for your studio at unbeatable prices.

Qualified employees

We will find them for you or train them directly ourselves at our clever fit Academy. From studio management to trainers - we provide you with exactly the right experts to make your location a success.

More than 200 successful entrepreneurs are already investing in clever fit - to keep their success growing.

Clever. Fit.


In 2004, the first clever fit opened in Munich. With over 500 locations, our studios are almost everywhere people want to get fitter. First Germany, then the entire DACH region, now Europe. The next step: grow even more, move even more people and make the fitness industry even FITTER.


clever fit GmbH Management:

COO Helmut Müller, CCO Florian Dermühl, CBO Riccardo Christ, Founder & Managing Director Alfred Enzenzberger


Questions & Answers

Whether digital solutions, VR elements in training or compatibility with work-out trackers & apps – we don’t follow fitness trends, we set them. With us, you’ll help shape fitness for the next generation and revolutionize an already strong market.

Because the best of the best are here at the start and work together for your success. And, because we as a team, through our rigorous screening and application process for new franchisees, we make sure it stays that way. Trainers from our in-house academy. Founders and investors who have already proven that they understand the market perfectly, know how to build something unique as a leader and bring their many years of experience into our system.

We want you as a partner if you know what you want as an entrepreneur. If you have a strong business gene and take smart chances. And last but not least: If you already recognize the enormous potential of the fitness industry and at the same time feel like offering space to numerous motivated people to make fitness goals a reality. How involved you want to be in the day-to-day operations of your studio is entirely up to you.

Growth does not wait!
Join the success concept now